After watching the commercials airing during the Super Bowl it is apparent that the products being advertised are centrally directed towards a male audience, obviously a well chosen decision considering the majority of football fans are male. The ads continuously involved a male focused mentality, including half naked women, excessive amounts of cash, fast cars, cold beer and the occasional joke surrounding a dude getting hit in the crotch. The commercials also included many situations where the man in the ad contained some sort of inhuman like power, one more opportunity to make a couch potato avid football viewer feel like a "superhero" or an "all star athlete" if they buy what ever that specific ad is promoting.