When I went on my little "adventure" it was surprisingly easy to find explicit examples of rhetoric. I think the main reason I found so many is because I spent most of my Sunday afternoon in Carmel, and it is obvious to both a resident like me, or a complete and total stranger to the town, that as a community the city of Carmel, and the people living here, enjoy emphasizing their ability to spend money. From the pointless, water fountains that are set to timers, syncing the time of the sun setting and the time of the neon lights illumination, that create a glowing effect as you drive around the 15 round abouts invading 116th street, to the mandatory mailbox regulations in multiple neighborhoods, it is an understatement to say that Carmel is focused on surface appeal. Not only does the city provide needless amenities but, the people engage in similar reverence toward material things. It is almost impossible to drive 1 square mile without seeing a house lavishly decorated in the upcoming holiday's decorations, or to find a street that doesn't have seventeen banners hanging above the garage door broadcasting that their child is a Carmel High School Greyhound football MVP or a Carmel Pups all-star Cheerleader.