The danger comes while depicting women and men because by depicting them we are valuing them at less than us, or less than human worth. Kilbourne writes that by doing this and allowing people to consider women as objects rather than as people we are able to justify the mistreatment of them. Similar to the times of slavery where white masters considered African American people as animals and treated them appropriate to what they valued their worth at. Im not saying by any means that the objectification of women is comparable to the cruelty of slavery, but the device that the dominant role uses to justify their actions are in some ways similar.
Women in particular are seen as sex symbols and not only are they being over-sexualized in advertising, their role in media, music, and television is primarily to catch the attention of sexually driven men as well. Kilbourne also includes the role being reversed by it is obvious that the majority of this is female oriented, and the harm greatly increases from the female perspective. Whether or not the objectification is focused on the man or the woman in all instances the man is in control and the dominant figure. The girl doesn't exactly physically have the means to stop it immediately when she prefers, and when the media promotes this behavior the male will always feel as though it is expected for him to be in control in sexual behaviors.
Do I agree? Yes to a great extent I do. You never seen girls walking down the hallway grabbing a guy's crotch or smacking his ass, but the reversal is common, and most the time the girls laugh their faces turn red and they act in some ways flattered. This is only a small example but the behavior promoted by the media is trickling down even into middle school hallways. But, I think Kilbourne may go a little too far in analyzing some of her examples, like the one where the little kids are wearing underwear jumping on a bed, I have a 3 year old little brother and he jumps on the bed playing every morning before school in his underwear, if that, and I'm wouldn't be surprised to know that most other toddlers do the same. If the advertisement wasn't trying to sell underwear maybe it could be borderline, but what are you supposed to show when your trying to sell small children's under garments. Obviously Kilbourne's argument is valid and an issue that needs to be exposed, she provides a plethora of disturbing horrifying ads but, I think she begins to reach a little too far making it seem as though she is over doing it looking for those maybe unintended sexual hints.